Beijing March 9, 2023 — After one year of anticipation, 11 heroes from "Chang'an" will join with a new character, Yun Ying, to gather again at the Blockbuster World of Universal Beijing Resort. Universal Studios Beijing: Honor of Kings Heroes LIVE will return on March 11 and continue through May 28, 2023 bringing brand-new, high-quality entertainment and shows, close-up meet and greet experiences, and immersive food and beverage offerings, and themed merchandise products invite fans and guests gather at Universal Beijing Resort to unveil the trendy and cool experiences in the Spring. In addition, trendy and adorable seasonal merchandise such as the Despicable Me Fluffy Blossoms Series inspired by Agne’s favorite unicorn from illuminations’ hit movie Despicable Me with a variety of spring-themed delicacies have been launched for a limited time only in Universal Beijing Resort, creating a fresh and pleasant spring atmosphere for all guests. At the same time, Universal Beijing Resort offers 1.5-Day Ticket + Hotel + Special Event Parade VIP Viewing Area Package and Universal Studios Beijing Ticket Early Bird Special, providing guests with a more affordable and convenient one-stop vacation option. With a variety of exciting spring activities and experiences, Universal Beijing Resort is the preferred destination for guests’ gathering and spending a colorful and relaxing spring vacation.
Universal Studios Beijing : Honor of Kings Live Makes a Royal Comeback on March 11
Universal Studios Beijing: Honor of Kings Heroes LIVE Makes a Glorious Return, with a New Character Joining the Heroes Meet and Greet
Universal Beijing Resort once again teams up with Honor of Kings to combine the immersive Blockbuster World experience with trendy cultural icons beloved by local young consumers, but enjoyed by all. With “Chang’an” from the Honor of Kings as the background, Honor of Kings Heroes on Parade, Honor of Kings Heroes Meet and Greet, Honor of Kings themed limited Food and Beverages and Merchandise Products, provide a highly immersive experience about heroes in the "Chang'an Region" bringing the story of Honor of Kings to life throughout the theme park.
Honor of Kings Heroes on Parade, Universal Studios Beijing : Honor of Kings Live
While carrying on the wonderful tradition from the first season, the hero lineup will include a new hero – Yun Ying, who will wear a red and white battle robe and wield a cool and powerful spear to meet guests. The themed Merchandise Products inspired by Honor of Kings heroes and elemental designs, have been further enriched. And a variety of limited, themed Food and Beverages are presented for the first time, bringing delightful surprises. In addition, the Universal Studios Beijing Passport to Exploration - Honor of Kings themed stamp and sticker and the Universal Face Painting with 5 Honor of Kings heroes design will also be available during the event, just waiting for fans to capture memories and create beautiful stories.
Honor of Kings Heroes on Parade is based on the royal parade in Chang’An City in Honor of Kings, with plots revolving around the Ji-Guan and the battle among hero characters. The parade is enhanced by dramatic performances, becoming an immersive mobile stage play with suspense and excitement for guests. The four carefully crafted floats are grand and unique in shape, with exquisite design elements that make them an integral part of the plot. Together with themed decorations on both sides of the parade route coupled with the exclusive parade theme song playing in the background, fans and guests will easily be moved with strong heroic sentiments. The parade starts from the entrance of Universal Studios Beijing and runs through Hollywood Boulevard before ending at the Universal Majestic Theatre.
Honor of Kings Heroes Meet and Greet will kick off at the end of Hollywood Boulevard in front of the Lagoon. The highly anticipated Honor of Kings hero characters will once again appear on the exquisite stage designed with "King's Canyon" as inspiration. Li Bai, Yang Yuhuan, Di Renjie and Li Yuanfang, Pei Qinhu and Gongsun Li will join hands with a new hero beloved by fans - Yun Ying, who will interact with guests at the Meet and Greet.
All new Honor of Kings Themed Food & Beverages invite guests to enjoy the legendary tastes. Over ten limited-edition delicacies inspired by the heroes and elements of Honor of Kings, such as Honor of Kings Gongsun Li Style Ice Cream, Honor of Kings Li Bai Style Burger with Ham, Sleepless Chang'an pancake, and a variety of Honor of Kings’ themed desserts, are offered at designated restaurants and food carts in the Hollywood area, waiting for hardcore fans and fashionistas to discover.
Honor of Kings Themed Food and Beverage (From left to right: Honor of Kings Themed Donuts, Honor of Kings Li Bai Style Souvenir Cup)
Dozens of Honor of Kings Limited Merchandise Products in three different styles created for hardcore fans, fashionistas and trendy enthusiasts, will be sold for a limited time at select stores and carts at Universal Beijing Resort. Based on the heroes and elements of Honor of Kings, the diverse range of products are stylish and dynamic, including mugs, bookmarks, headbands, notebooks, file folders, T-shirts, tote bags, keychains, magnets, luggage tags and more, to meet the preferences and needs of guests.
Honor of Kings Themed Merchandise (merchandise created for trendy enthusiasts)
More Spring Awesomeness to Unlock in the Blockbuster World
Besides the Universal Studios Beijing: Honor of Kings Heroes LIVE limited experience, there is more spring awesomeness awaiting guests to unlock. With bounteous flower blossoms, the colors of spring are overflowing in the Resort, presenting excellent photo opportunities for guests. Universal Beijing Resort invites guests to enjoy the beautiful spring images and explore the Blockbuster World, creating memories with friends and family while capturing the excitement of the season.
Starting March 7th,2023, over 20 new Despicable ME Fluffy Blossoms Series of merchandise are launched in Minion Land to add to the spring vibe. The merchandise includes pink plush items such as crossbody bags, plush cushion, plush toys, magnets, necklace, bracelet, pajamas, sweaters, and more, perfect for those looking for cute and cuddly items. For spring, Sunset Grill restaurant has prepared special seasonal dishes such as Spinach Salad with Sesame Dressing, Sunset Fried River Shrimp with Fried Garlic, Tofu Skin Salad with Chinese Toon, Sunset Slow-Cooked Duck Pot with Carrot and Chinese Wolfberry. Universal CityWalk - The Toothsome Chocolate Emporium & Savory Feast Kitchen has also created the Springtime Hop milkshake that should not be missed, offering a delightful and delicious experience.
The newly launched holiday package and ticketing products bring more surprises to those who wish to explore the Blockbuster World in spring. Starting from March 9, 2023, 1.5-Day Ticket + Hotel + Special Event Parade VIP Viewing Area Package offer guests a leisurely stay and theme park ticket with Honor of Kings Heroes on Parade viewing area admission. Universal Beijing Resort recently launched the Universal Studios Beijing 2-Day Flex Ticket, allowing guests to experience various attractions and entertainment easily and comfortably in the Resort, providing more flexibility and convenience for travel and accommodation. In addition, starting from March 9th, Universal Studios Beijing Ticket Early Bird Special is available, with discounts of 50 yuan, 85 yuan and 100 yuan respectively for One-Day Dated Ticket, 1.5-Day Dated Tickets and 2-Day Flex Ticket purchases at least seven days in advance of visits on or after March 16th , 2023, opening up new possibilities for spring exploration, inviting guests to enjoy the all-around immersive themed holiday experience by the 7 Themed Lands of Universal Studios Beijing, two resort hotels in Universal Beijing Resort and Universal CityWalk. For more details, please visit the Universal Beijing Resort Official Website, App and Mini Programs, or contact the Universal Beijing Resort Contact Center (Tel: +86 4000-688-688; +86 010-89688688).
More colorful spring experiences will continue to surprise guests at Universal Beijing Resort, providing new and exciting experiences. Guests are invited to visit the Blockbuster World in springtime with family and friends, enjoying the beauty of the season and creating unforgettable memories filled with energy and warmth.
