September 15, 2023, BEIJING — Universal Beijing Resort today announced that the Universal Studios Beijing Annual Pass products will be enhanced, including an upgraded benefits system with more exclusive offerings and two new Annual Passes, the Universal Studios Beijing Annual Pass – Premium and the Universal Studios Beijing Annual Pass – Plus. These products will launch on September 21, 2023, providing guests with various options to explore the theme park. The newly upgraded Annual Pass products can cover up to 365 days of park admission, unlocking continuous excitement throughout the year. Different annual pass products are designed to provide flexibility for guests. As the benefit system upgrades, Passholders will have more benefits and discounts, covering everything from eating and drinking to shopping and attractions. To mark the occasion of Universal Beijing Resort’s second anniversary, Passholders, both old and new, will have the chance to enjoy a limited Birthday Month Celebration Ceremony. New Passholders who purchase Universal Studios Beijing Annual Passes before October 20, 2023, and existing Passholders with valid Universal Studios Beijing Annual Passes, will have their validity period extended by 30 days. Meanwhile, Universal Beijing Resort will launch its Official Loyalty Club, where guests can collect digital badges upon signing up for membership. With so much to experience in a single year, Universal Beijing Resort invites guests to immerse themselves in the seven themed lands of Universal Studios Beijing, unlock multiple seasonal-exclusive activities, and enjoy unlimited fun in the blockbuster world with a Universal Studios Beijing Annual Pass.
Universal Studio Beijing Announces Upgraded Annual Pass Products with More Benefits for Passholders
Enjoy a Limited-Time “Birthday Month Celebration Ceremony” and Extended Validity of All Passes with the Launch of Two New Annual Pass Products
In addition to the existing Universal Studios Beijing Annual Pass – Preferred, Universal Studios Beijing Annual Pass – Regular and Universal Studios Beijing Annual Pass – College Student, Universal Studios Beijing is launching two new Annual Passes: the Universal Studios Beijing Annual Pass – Premium and the Universal Studios Beijing Annual Pass – Plus. The two new Passes will be priced at 3588 yuan and 2488 yuan respectively and will be available to purchase from the Universal Beijing Resort Official App, Alibaba mini program, WeChat mini program, Universal Beijing Resort Official Fliggy Flagship Store, Universal Beijing Resort Official JD Flagship Store from September 21, 2023. Following the launch of the two new Passes, the previous Universal Studios Beijing Annual Pass – Preferred will be discontinued, however, existing Passholders will be able to use it as normal during its validity period.
The newly upgraded Annual Passes will offer guests more personalized choices designed to best suit the needs of different consumer groups. Among the two new Passes, Universal Studios Beijing Annual Pass – Premium provides 365 days of unlimited park entry and grants Passholders access to a full year of colorful benefits with the addition of exclusive, free Universal Express Single Attraction and early Park admission. The Universal Studios Beijing Annual Pass – Plus meanwhile offers a minimum of 303 days of Park admission and a selection of gifts and experiences including discounts on Universal Express Single Attraction that make it very compelling for loyal fans. Of the two existing Annual Passes, the Universal Studios Beijing Annual Pass – Regular is the perfect choice for off-peak travel and entry, with no less than 227 days of Park admission annually. The Universal Studios Beijing Annual Pass – College Student, grants Park admission on the majority of Mondays through Thursdays, so students can come and go as they please on weekdays and during school holidays and vacations. With the exception of the Premium pass, all other Annual Passes can be flexibly upgraded. Starting from September 21, 2023, the upgrade policy will be based on a new pricing system calculated using the pro-rata difference based on the remaining validity, allowing visitors to easily upgrade to the pass that best suits their needs. All existing Passholders who decides to renew their Annual Pass and extend the excitement 60 days prior to expiration date can enjoy a 10% renewal discount.
To commemorate its second birthday and show its appreciation to Annual Passholders both old and new, Universal Beijing Resort is offering a limited-time perk to help visitors join in celebrations to extend the happiness. Existing Passholders with valid Universal Studios Beijing Annual Pass, and new Passholders who purchase Annual Passes before October 20, 2023, will receive a 30-days extension to their Pass validity period, meaning they will enjoy a total of 13 months for the price of 12.
All Universal Studios Beijing Annual Passholders can reserve Park admission multiple times during the validity period of their Pass. Passholders can enjoy the four seasons in UBR’s blockbuster movie world and will have plenty of opportunities to immerse themselves in the exciting rides, mesmerizing performances, and countless surprises that await in the Park’s seven themed lands. In addition to the classic theme park experiences, Annual Passholders can also catch a variety of seasonal events and unforgettable, immersive themed adventures at Universal Studios Beijing. These include the chance to unleash their playful spirit during our Winter Holiday event; and a place to gather with family and friends to welcome the new year during Universal’s Chinese New Year.
Exciting Upgraded Annual Pass benefits for eating, drinking, playing and shopping
Universal Beijing Resort continues to perfect its selection of Annual Pass products and upgrade benefits available to Annual Passholders. Following the most recent upgrade, all Annual Passholders have access to exclusive benefits, including special gifts during their birthday month, ticket product discounts, dining experiences resort-wide, parking discounts, monthly newsletters, and so much more! From the moment Annual Passholders enter Universal Beijing Resort, they will enjoy a full range of unique experiences all year round.
Exclusive to the two new Annual Passes are discounts on Universal Express Single Attraction. Universal Studios Beijing Annual Pass – Premium holders can enjoy two free Universal Express Single Attraction passes every quarter and an unlimited number of passes at a 50% discount. Plus Passholders meanwhile can enjoy 50% discounts on up to four Universal Express Single Attractions every quarter. What’s more, Premium Passholders can also enjoy early Park admission once a month, exploring freely in advance and enjoying the fun of the Blockbuster World.
With the newly upgraded benefits, during their birthday month, Annual Passholders can invite friends and family to capture memorable moments together. Passholders will receive exclusive gifts during their birthday month (valid for 30 days after receipt), ticketing discounts upwards of 20% off for relatives and friends, and complimentary birthday desserts when dining at Universal Studios Grand Hotel or NUO Resort Hotel. Premium and Plus Passholders will also receive a complimentary birthday cake found exclusively in the theme park and designated restaurants at Universal Studios Grand Hotel or NUO Resort Hotel, alongside many other surprises waiting to be discovered that will help create the most memorable birthday occasions.
Universal Beijing Resort’s vast selection of themed catering options also offers plenty of ways for Annual Passholders to explore the Resort’s culinary delights. Whether it’s a romantic date, a gathering with friends, or a family meal, guests can experience relaxation and enjoyment to their heart’s content. Annual Passholders who dine or have afternoon tea at designated restaurants at Universal Studios Beijing, the two resort hotels, and Universal CityWalk can enjoy discounts upwards of 15% off on dining and a 50% discount off on afternoon tea at NUO Resort Hotel. Passholders will also have access to exclusive opportunities to be among the first to try the newest food and beverage offerings.
With Universal Beijing Resort’s transportation support facilities and range of parking services, every trip to the resort is made as convenient as possible. Annual Passholders can maximize this convenience with extended discounts of 50% off Regular Parking. For families, Family Centers, stroller rentals, and other services make it a breeze to take the kids out for a day of fun. As Premium and Plus Passholders can enjoy a 50% discount on stroller rentals, parents have even less things to worry about when enjoying a well-deserved break at Universal Beijing Resort.
Annual Passholders can find even more exclusive monthly benefits, discounts on selected merchandise, and exclusive priority experiences by logging into Universal Beijing Resort’s official App and WeChat mini program, Alibaba mini program, binding Annual Pass information and referring to the Universal Studios Beijing Annual Pass monthly newsletter.
More services and gifts are ready to be unlocked with the Universal Beijing Resort Loyalty Club
Since its grand opening in 2021, Universal Beijing Resort has become a destination for students, couples, friends, families, and guests of all types to celebrate special moments. To mark its second anniversary, Universal Beijing Resort will launch its Official Loyalty Club on official App, Alibaba mini program, and WeChat mini program, providing guests with more customized services and gifts.
Digital badge collecting is one such benefit available to registered members, and Universal Studios Beijing Annual Passholders can enjoy access to exclusive electronic badges that will give them even more ways to personalize their experience. Guests can also unlock other special badges by completing a variety of interactive experiences at anytime and anywhere. From loyal fans who visit the Park regularly, to festival fanatics who visit to celebrate occasions like seasonal event, or even guests who come to celebrate personal milestones like anniversaries and birthdays, all members will be able to unlock more exclusive benefits and collect digital badges by experiencing the full range of products and services available at the Resort. Alongside this, even more exclusive benefits can be unlocked as Universal Beijing Resort continues to update the official membership program.
Universal Beijing Resort will continue to meet consumer demand for high-quality theme park experiences as it continues to bring new immersive products and services to guests. Through the upgraded ticket options, Universal Beijing Resort is looking forward to providing visitors with more personalized choices that allow them to explore and create memories in their own unique way inside the blockbuster movie world.
Guests are reminded that all Universal Studios Beijing ticket products use a real-name registration and verification system. Tickets and Annual Passes can be purchased through official Universal Beijing Resort channels. Guests who purchase tickets through unofficial channels may be at risk of not being able to enter the park. For more details on Annual Pass benefits and terms of use, please visit Universal Beijing Resort’s official website, the Universal Beijing Resort Official App, or call the Universal Beijing Resort enquiry hotline at 4000 688 688.
