Beijing, November 16, 2023 – From energetic spring, cool summer, joyous autumn, to warm winter, Universal Beijing Resort never ceases to present amazing experiences, and the blockbuster world have surprises for guests throughout the year. From November 30, 2023, to January 7, 2024, Universal Beijing Resort Winter Holiday will once again return with all-new immersive experiences. During this Winter Holiday, Spectacular Santa’s Village will make a surprising debut and will be filled with romantic cozy atmosphere, while the warm and energetic all-new, limited-time winter performance, "This Time of Year Is" will be staged at the Hollywood Amphitheatre. The iconic Spectacular Christmas Tree will return with a brand-new show including newly themed lighting and music, and the all-new Universal Characters-Spectacular Christmas Tree Special Meet and Greet will invite guests for a warm interaction. At the same time, the festive decorations and new seasonal merchandise will also enable guests to immerse themselves in the holiday fun. Universal Beijing Resort invites guests to bring their friends and family to enjoy a warm and cozy winter holiday together, capturing the wonderful gathering and creating exclusive memories.
Universal Beijing Resort Winter Holiday will launch on November 30
Spectacular Santa’s Village Makes Surprise Debut, Authentic Winter Scenery Heats up the Winter Atmosphere
With the arrival of another Winter Holiday, Universal Beijing Resort will undergo yet another surprising makeover. In addition to the new themed decorations and upgraded classic winter experiences, Universal Beijing Resort will magnificently present Spectacular Santa’s Village at Hollywood Amphitheatre, offering a more holistic, immersive, and vibrant winter-themed experience. With gorgeous decorations and cozy European cottages, Spectacular Santa’s Village turns on the warmth for winter. Guests can not only shop and dine as they wander around the village but can also enjoy a spectacular stage show.
On the well-crafted Spectacular Santa’s Village stage, the all-new, limited-time winter performance, "This Time of Year Is" takes center stage, lighting up the festive atmosphere in the village multiple times a day. Multiple popular characters with dozens of singers and dancers will dress up in new winter-themed costumes, taking the audiences into the authentic world of the North Pole. Illumination's Bob, Stuart, Margo, Edith, and Agnes will be featured. Alex and Shrek from DreamWorks Animation, will join Mr. Claus and Mrs. Claus in a jubilant performance, inviting guests to embrace Winter festivities in the Blockbuster World.
Apart from the exciting entertainment show, Spectacular Santa’s Village will offer other interactive experience and a variety of limited-edition themed merchandise and food options for a one-stop festival experience. Santa Meet and Greet will take place in the brand-new Santa’s Cottage, guests can capture their precious memories with beautiful light-up photo folders. In The Elf Toy Shop and Mrs. C’s Candy Shop, holiday-themed merchandise such as The Wizarding World of Harry Potter™ Christmas Ornaments, light-up headbands, cookie pack and lollipop set, and Butterbeer™ Candy Cart Container will add sweetness to guests' holiday experience. At the Spectacular Santa’s Village Food & Beverage, guests can enjoy a wide range of popular winter delicacies, including new Turkey Jianbing Wrap and Venison Meat Ball Jianbing Wrap, authentic Toffee Flavored Apple Cheesecake, Mulled Wine, hand-crafted Winter Hot Chocolate, and Winter Popcorn, etc. Here, guests are welcomed to gather with friends and family to enjoy the authentic festive atmosphere, delectable food, and wonderful interactive experiences, fulfilling their fantasies of a warm winter gathering in the unique and romantic winter landscape.
Universal Beijing Resort Winter Holiday themed food and beverages: Toffee Flavored Apple Cheesecake
Winter Unfolds with Unique Sceneries Every Step of the Way, Blockbuster Characters Dress Up for a Warm Welcome
Beyond Spectacular Santa’s Village, Universal Beijing Resort will be adorned with splendid festive-themed decorations that transform it into a colorful winter wonderland. Walking along Hollywood Boulevard, with "snowfall" occurring every thirty minutes, guests can immerse themselves in the romantic atmosphere of the unique winter landscape. At the end of Hollywood Boulevard, the iconic Spectacular Christmas Tree will return with a brand-new “Spectacular Christmas Tree Show” including newly themed lighting and an exceptional score of music, continuing the landmark tradition to visit in Beijing this winter. Don't forget to visit Hogsmeade™ Village, located at The Wizarding World of Harry Potter™, discovering the winter wizarding world in the ambience of its permanently snowy landscape.
In this joyful Northern winter, some of the beloved characters at Universal Beijing Resort will dress up in festive attire and offer their sincere welcome to all the guests. Just inside the park entrance, characters from Kung Fu Panda Land of Awesomeness, Po, Mei Mei, and Tigress, show up to greet guests with enthusiasm and joy. The all-new Universal Characters-Spectacular Christmas Tree Special Meet and Greet will also be held under the Christmas tree, where beloved characters from DreamWorks Animation like Shrek, Fiona, Puss in Boots, Kitty Softpaws, and others will dress up in winter-themed attire and warmly interact and pose for photos with guests. Woody and Winnie will also be here waiting for guests, spreading warmth throughout the winter.
A Feast of Cuisine and Trendy Merchandise Spread the Joy of Winter Continually
In addition to the lively and heartwarming atmosphere, the immersive Winter Holiday will also feature themed cuisine and merchandise. This winter, Universal Beijing Resort's festive delicacies and thematic merchandise will add more fun to the celebrations, providing guests with a wholehearted unforgettable experience. Throughout the resort, guests will find snacks and beverages to keep them warm during their winter visit. Sunset Grill in Hollywood and Hammond’s in Jurassic World Isla Nublar have menus specially created for the winter season. The delicious seasonal food options foster an atmosphere of happiness as guests treat their tastebuds to a wonderous meal.
Universal Beijing Resort Winter Holiday themed food and beverages & merchandise
A diverse range of winter-themed new products will continue to heat up the joy of winter gathering. The global debutant Chilly Willy winter-themed merchandise series surprises visitors, with Chilly Willy cold weather-scarves, penguin backpacks, and bag pendants, keeping them warm during winter season. The Wizarding World of Harry Potter™, Kung Fu Panda, and Transformers merchandise series also features a variety of new winter products, including Hogwarts™ Four House Check Cardigan, Kung Fu Panda Valley of Peace rabbit hats and headbands, Transformers Gen One 1981 series knit scarves, etc. These winter-themed products are perfect for self-reward but also as gifts for friends and loved ones, adding warmth to winter gatherings.
High-Quality, Immersive Winter Holiday Experiences Enrich Joyful Gatherings of Family and Friends
As the top destination for winter gatherings, the two resort hotels and Universal CityWalk Beijing will continue to offer guests high-quality holiday experiences. The hotels feature exquisite Holiday-themed decor, allowing guests to take atmospheric photos throughout their stay. Additionally, Winter Holiday themed Room Package and Dinner Buffet are offered to top up the holiday fun. At The Universal Studios Grand Hotel, the Minions and Gru's family will dress up in winter outfits, joining guests for a heartwarming breakfast. NUO Resort Hotel's Café Royal and JIA will introduce new winter-themed holiday menus. NUO Lobby Lounge will also serve a winter-themed holiday afternoon tea, providing additional options for winter gatherings.
In addition, Universal CityWalk Beijing Winter Holiday themed lights LIGHTS@CITYWALK will extend the bright ambiance of this season. The ice-skating rink in the CityWalk welcome guests who are passionate about winter sports, letting speed heat up more winter enthusiasm. Besides, several restaurants and food kiosks along Universal CityWalk Beijing will introduce brand-new themed dining options, including the Winter Season Celebration Feast and Merry Berry Milkshake from Universal CityWalk-The Toothsome Chocolate Emporium & Savory Feast Kitchen, and Roasted Turkey Pizza Red from Oven Pizza Bakery, providing guests with an abundance of heartwarming memories to savor.
At the same time, Universal Beijing Resort recently launched Tmall Flagship Store, offering physical gift cards for the first time. A variety of exquisite IP card designs, along with a rich selection of ticket and annual pass products that meet the diverse needs of fans. At the end of the year, a variety of new offers in the new store will be great choices for gifting to share the joy with family and friends, and a memorable souvenir for guests’ own visitation.
During this Winter Holiday, Universal Beijing Resort will create an authentic and heartwarming celebration for guests with festive winter atmosphere, multiple limited and exclusive winter-themed experiences. Guests of all ages can revel in the joy of togetherness, experiencing unique winter moments at every turn.
