On February 29, 2024, Beijing— From exuberant Universal’s Chinese New Year to the vibrant spring when all things come to life, Universal Beijing Resort will present the first "surprise" of spring, thus ushering in lively spring season. Classic characters and experiences in the blockbuster world take the stage, awakening the spirit of spring. In addition, the all-new Universal Studios Beijing Annual Pass – Light, will be exclusively available from March 4 to March 31. And the first Annual Passholder Appreciation Days will also make a surprise debut during the same period, bringing the lively spring season to all annual passholders. A prestigious opening ceremony on March 7th and International Women's Day on March 8th brings together iconic female characters for the first time, inviting guests to celebrate together and shine brightly. Additionally, the "Energize Spring Special Offer" provides limited-time benefits, catering to diverse early spring travel needs, allowing guests to indulge in the vitality of spring. The surprises at Universal Beijing Resort will extend far beyond, with the first-ever new spring-themed event—Universal Beijing Resort Spring Carnival— will be launched on March 30th. When the vibrant celebration and energetic interactions come together, springtime anticipation will be at its peak. With the start of the new year, Universal Beijing Resort will continuously refresh its seasonal themed events and experiences, ensuring that guests enjoy moments of abundance and boundlessly joy throughout the year's four seasons.
Awakening Spring of Universal Beijing Resort
The Resort Comes Alive with Continuous Spring Surprises
With the eager anticipation of spring, the gentle breeze sweeps away the dull winter cold and a lineup of returning classic experiences revives Universal Beijing Resort with the vitality of spring.
After a long winter, the much-anticipated WaterWorld Stunt Show, eagerly awaited by the "islanders" throughout the entire winter, reopened as UBR’s first spring surprise on February 14th. Through spectacular water explosions and thrilling wave splashes, new adventures come to life in the spring. Ushering in the first wave of spring excitement, guests can witness up-close, heart-pounding, life-and-death action that feels like a real movie set.
The release of "Kung Fu Panda 4" nationwide on March 22nd, 2024, stirs a wave of nostalgic IP memories. Guests can not only check out the new giant lantern of Kung Fu Panda Po at the end of Universal CityWalk Beijing, but also head to Universal Studios’ first Kung Fu Panda Land of Awesomeness to revel in the Festival of Heroes and experience the endless charm of the classic blockbuster movie world. In the themed land, movie enthusiasts can experience limited-time interactions of an all-new character and get their hands on merchandise inspired by the new character——Zhen, bringing the movie's essence home.
Giant Lantern of Kung Fu Panda Po lantern at the end of Universal Citywalk Beijing
This vibrant spring season, Universal Beijing Resort will refresh and enhance several popular street shows, to provide guests with even more innovative and immersive entertainment experiences. More surprises are in store for guests as the spring season unfolds. “Universal Pop”, a beloved entertainment show, will experience a refreshed look to enhance the springtime vibe. Also, beginning on March 23rd, a brand-new performance, will engage guests with an outstanding music and dance playlist and immersive audience participation, all set against the backdrop of delightful spring decorations.
New Annual Pass Limited-Time Release, Annual Passholder Appreciation Days Await
In March, Universal Studios Beijing Annual Pass series will introduce new products for a limited time, enabling guests to lock in a great deal for year-round resort enjoyment in early spring.
From March 4th to March 31st, the brand-new Universal Studios Beijing Annual Pass – Light goes on sale for RMB 988. This “Light Pass” allows entry on no less than 183 days within a year, applicable most Mondays through Thursdays. Purchasing now not only secures the joy of year-round, off-peak visits, but also includes a 50% discount for tickets on 8 non-bookable admission days throughout the year and a 10% discount on purchasing dated tickets for family and friends for four times throughout the year. In this vibrant spring season, seize the opportunity to capture the excitement of all four seasons, thereby embracing off-peak travel experiences. Unlock the joy of year-round exploration!
The Brand-New Universal Studios Beijing Annual Pass – Light
In appreciation of existing Universal Studios Beijing Annual Passholders, Universal Beijing Resort is introducing a heartfelt renewal discount. Universal Studios Beijing Annual Pass – Regular, Plus, and Premium passholders renewing within 60 days before the expiration date can enjoy a 15% discount and unlock a new annual pass with an extended validity period of 402 days (the renewal discount is not applicable to Light Pass). As the saying goes, a year's plan starts with spring, and in this season of blossoming vitality, Universal Beijing Resort warmly invites loyal fans to continue their journey through the blockbuster worlds for all four seasons.
Simultaneously, the surprises of the first Annual Passholder Appreciation Days will make a delightful debut from March 4th to March 31st, bringing multiple exclusive benefits to double the celebration of the vibrant spring days! With Single UEP discounts, “bring friends” discounts, exclusive culinary delights, Premium card exclusive movie buy-out, and a limited-time release of exclusive physical and e-badges, all new and old passholders can enjoy a diverse array of exciting benefits every week in the lively month of March. Exclusive privileges and benefits are coming. For more details, please refer to Universal Beijing Resort's official App or mini programs.
International Women's Day Exclusive Opening Ceremony to Amplify Unforgettable Spring Memories
With the annual arrival of International Women's Day, Universal Studios Beijing will present the first International Women's Day Exclusive Opening Ceremony on March 7th and 8th, inviting guests to celebrate together and shine brightly at Universal Studios Beijing. Simultaneously, the Universal Studios Beijing 0.5-Day Dated Ticket will return for a limited time, assisting all guests in celebrating carefree spring days. Moreover, a series of thoughtful and commemorative activities have been crafted, ensuring that each guest leaves with unforgettable and unique memories etched in the heart of spring.
On March 7th and 8th, the popular "female stars" from DreamWorks Animation including Mei Mei, Tigress, Fiona, and Fairy Godmother, Winnie and Kitty Softpaws, will gather for the first time in Universal Beijing Resort’s limited opening ceremony, embodying the diversity and inclusivity of female identities, inviting every guest, not only women, to joyously celebrate this special occasion and kick off a ceremonious day.
"Female Stars" of Universal Beijing Resort
To celebrate International Women's Day, Universal Beijing Resort offers a fantastic Half-Day Special with the return of the Energize Spring' Special Offer: Universal Studios Beijing 0.5-Day Dated Ticket, available for a limited time from March 4th to 11th. Catering to the flexible travel needs of guests in early spring, Universal Beijing Resort invites all guests to join the festival celebration, seize the opportunity for a half-day "escape," and amplify the joy of the festival amidst the beautiful spring scenery.
Experience the abundant benefits, reveling in the joys of spring at every moment
The vibrant and value-packed benefits of Universal Beijing Resort will extend throughout the entire spring, with multiple "Energize Spring Special Offers," reigniting the springtime vitality for guests in the blockbuster world. From now until March 10, the Energize Spring' Special Offer: Universal Studios Beijing Two-Visit General Admission Ticket - College Students is available for a limited time, covering a three-month period. Guests can easily "stock up" on tickets and enjoy great value with their companions during the leisurely days of spring. As the warm sunshine of spring returns, starting from March 4 to March 24, the Energize Spring' Special Offer: Universal Studios Beijing Dated Ticket - Family-One Standard (Adult) and One Child will be available for a limited time, enabling guests to savor quality family moments in the gentle spring breeze, awakening the joy of childhood.
For guests accustomed to planning their trips in advance, the Early Bird Special will make a limited-time return this spring: Starting now until March 29, guests who purchase Universal Studios Beijing One-Day Dated Ticket 7 days in advance can enjoy a maximum discount of up to 50 yuan. Buying early not only guarantees entrance but also ensures more savings. In this vibrant spring season, Universal Beijing Resort presents a variety of early spring super-value benefits, inviting guests to have a joyful time with friends and family in the resort, and seize the fleeting moments of spring and revel in boundless vitality.
Spring Carnival is Coming, Continues to unleash a vibrant array of fun and colors
In the vibrant and lively days of spring, the surprises at Universal Beijing Resort will extend far beyond. Starting from March 30th, Universal Beijing Resort will launch its first-ever brand-new spring-themed event—Universal Beijing Resort Spring Carnival, presenting an unprecedented and dynamic celebration of spring excitement. The event will feature energetic interactive character Meet and Greet opportunities, a lively spring feast for the taste buds, inviting guests to revel non-stop in the dazzling colors and unleash the vitality of spring.
As the essence of spring comes to life, Universal’s Chinese New Year will conclude on March 10th. Universal Beijing Resort invites guests with heartfelt sincerity to embark on a series of vibrant, non-stop spring adventures filled with an array of colorful seasonal activities, surprise-packed limited-time offers, and continuous sensory extravaganzas. Join us to create and share unforgettable memories of this springtime journey, immersing oneself in the boundless allure of the season!
