August 21, 2025, Beijing – the scares-tacular adventure is back, bigger and bolder than ever! From September 5 through November 2, 2025, Universal Beijing Resort unleashes its reimagined Scares @ Universal autumn seasonal spectacle. It will provide guests with a liberating space to unleash infinite heart-pounding thrills, claim emotion recognition, and dare to break boundaries, leading them on an unprecedented "Scares" journey that dares them to thrill!

Throughout the event, Universal Studio Beijing premieres an exclusive, limited-run spectacular that unites the breakout star Emo Tu and the rising superstar Foxy Lady on one stage for the very first time. HamiKuma, the beloved character from the Universal Studio family, will also join the performance as a special guest, together bringing guests a grand HamiKuma Hallow-Palooza. Beyond the show, four themed haunted mazes and two scare zones will also make their debut together, ensuring "Scares" arrive in relentless waves. Two new haunted mazes gathering five classic Universal Pictures IPs are making a shocking arrival: Universal Monsters Crypt rises from the shadows for its Universal Beijing Resort premiere, delivering blockbuster-level production quality and multi-sensory assaults that blur the line between cinema and reality; the secluded and mysterious The House of Hua Pi^[1] opens for a limited time, releasing the unique charm of fantastical narrative; at the same time, the popular Jack's Circus and House NO. 81 return to extend the legacy, proving that in this autumn realm, the legend of "Scares" only grows stronger.

[Universal Beijing Resort's Autumn Seasonal Event – Scares @ Universal

Unveils with Upgraded Thrills with Thrills on September 5]

[From left to right in the image are Emo Tu, Foxy Lady, and HamiKuma]

During the 2025 Scares @ Universal event, nighttime experiences including themed performances and haunted mazes, will be open for a limited time from Thursday to the following Monday each week (not open on September 18 and October 2, but open on September 16, September 30, and October 29). Guests can check the nighttime experience calendar through Universal Beijing Resort's official channels, such as the Universal Beijing Resort Official App, Alipay Mini-Program, or WeChat Mini-Program. Universal Beijing Resort specially reminds all guests that from September 1 to November 7, Universal Parade will be suspended.

 [Universal Beijing Resort's Autumn Seasonal Event – Scares @ Universal Event Calendar]

"Dare to" Revelry Kicks Off, New Characters Arrive with Stunning Debut

Universal Beijing Resort's "Scares" characters share an epic gathering – Emo Tu, Foxy Lady, and special guest HamiKuma, three super icons, make their first joint appearance at Universal Beijing Resort for a limited time. From thematic decorations to stunning performances, with their "dare to" attitude of tearing off the "cute" label and refusing to be defined, they ignite a "Scares" revelry storm that dares guests to scream, laugh, and cheer louder than ever.

Hailing from the Universal Studio family and making his debut at Universal Beijing Resort, HamiKuma, the Charisma King refusing to be called "cute", ready to breaking conventions and unleashing true selves with guests. Meanwhile, the breakout star Emo Tu, who has gained immense popularity, will return in full punk attire and showcase multiple charms, from sweet, innocent, to rebellious. And Foxy Lady, another new original character from Universal Beijing Resort, is a confident stage queen. She will display her undefined unique charm on the Scares @ Universal stage, writing her own new legend.

The three icons will lead their crews onto the stage for an ultimate "showdown" accompanied by diverse, distinct hot dances, inviting guests to join this undefined HamiKuma Hallow-Palooza and cheer for their favorite characters! Moreover, in the new Scare Zone: Frenzy Street, the frenzied fans of HamiKuma, Emo Tu, and Foxy Lady will "take over" Hollywood Boulevard, leading guests in enthusiastic dances and allowing them to experience the "dare to" heart-pounding excitement up close. Here, whether you are with friends or fellow enthusiasts, you can fully release yourselves amidst screams and laughter and gain your own "dare to" moments of revelry.

"Dare-to-Thrill" Heartbeat Accelerates, Limited-Time Experiences Roll Out

Two new haunted mazes make a grand debut, bringing immersive, film-quality experiences and double the heart-pounding thrills. In Universal Monsters Crypt, which gathers five  characters including Dracula, Mummy, Frankenstein, Phantom, and The Wolf Man[2]，guests will transform into "dare to" adventurers, experiencing multi-sensory impacts in the mysterious spaces filled with hidden secrets.

Stepping into The House of Hua Pi[3], guests will observe untold mysterious stories in the unknown and darkness in person, uncovering long-sealed secrets, and experiencing the unique charm of fantastical narrative in the theme park.

"Scares" continues, and the popular Jack's Circus and House NO. 81 will also return for a limited time. Guests can follow the classic Universal Studio’s character Jack the Clown to explore the stories behind the scenes of the circus, or discover the secrets hidden in the film set of House NO. 81. At the same time, this year's two Scare Zones also arrive. In addition to Frenzy Street, the newly created Scare Zone: Creepy Crawlies will also hit Sunset Boulevard, inviting "brave ones" to step into this "Forest of Crawling Doom" and experience the adrenaline-pumping thrills during their "unexpected encounters" with performers on Hollywood Boulevard.

Nighttime experiences are refreshed and upgraded, and daytime is equally "Scares" and exciting. Minion Monsters Meet and Greet returns for a limited time, and many Universal Beijing Resort beloved characters will make a spectacular appearance in all-new exclusive “Scares @ Universal" costumes, inviting guests to embrace their "dare to" spirit by dressing up as they join the "Scares" revelry. Details like the "Scares @ Universal" costume guide will be available afterwards via the Universal Beijing Resort Official App, Alipay Mini-Program, and WeChat Mini-Program.

In addition, from September 5 to November 2, The Wizarding World of Harry Potter™ at Universal Beijing Resort will welcome the "Death Eaters™ Takeover" experience for the first time, inviting guests to experience the Darker side of magic. This new experience brings guests a multi-sensory integrated, blockbuster-level "feast" where they will find themselves in the middle of multiple Death Eater™ occupying Hogsmeade™. Not only that, Death Eater™-themed merchandise exclusive to Universal Studios Beijing will also be launched simultaneously. Come and join this exciting magical duel, where you can decide for yourself: which side you align with.

[Universal Beijing Resort’s special experience – Death Eaters™ Takeover]

"Scares" Day and Night, Themed Limited-Edition Merchandise and Food & Beverage All New

Scares @ Universal limited-edition themed merchandise is newly launched for a limited time. The hugely popular Emo Tu makes a cool comeback with a punk-style look, and the HamiKuma Series limited-edition merchandise will also make its stunning debut, including three Universal Beijing Resort exclusive designs, waiting for fans to "collect". The delicious, photogenic, and fun Scares @ Universal themed food and beverages are not to be missed! A new series of limited-edition food will be served, from creatively novel "Freaky Feast", adorably cute "Sweet & Creep", "Foxy Lady Specialty Drink", to "Scares-tacular Feast" which features ghoulish and haunting offers at Case de Pavon dinner buffet, daring every foodie to take a bite.  Moreover, Universal Beijing Resort will also launch Scares @ Universal Medallion and My Universal Photos, to capture guests' exclusive "dare to" moments. Trick or treat! Back by popular demand, Scares-tacular Treats is back for a fleeting run, and it brings an exclusive, limited-time only HamiKuma Souvenir Drink Cup. Meanwhile, Scares @ Universal Face Painting will return with upgrades, injecting more "Scares" vitality into your expecience!

[Universal Beijing Resort's Autumn Seasonal Event – Scares @ Universal Themed Merch]

[Universal Beijing Resort's Autumn Seasonal Event – Scares @ Universal F&B]

[Universal Beijing Resort's Autumn Seasonal Event – Scares @ Universal F&B]

Meanwhile, during the event, The Universal Studios Grand Hotel and NUO Resort Hotel will offer special upgraded packages, allowing guests to enjoy a seamless park entry experience. As an unmissable experience during Scares @ Universal, Universal CityWalk Beijing will also launch themed limited-edition food and beverage options and face painting services during the event, further amplifying the "Scares" atmosphere.

Scares @ Universal Early Bird Sale Starts August 21, Multiple "Dare-to-Thrill" Benefits Revealed in Advance

"Scares" one step ahead. Guests can purchase Universal Studios Beijing Ticket Early Bird Special from August 18 to September 3, 2025. Scares @ Universal Evening Ticket will be exclusively sold from September 4, 2025, on the Universal Beijing Resort Official App, WeChat Mini-Program and Douyin Flagship Store. For more ticketing product information and to purchase tickets, guests can visit Universal Beijing Resort's official sales channels, including the Universal Beijing Resort Official App, Alipay Mini-Program, WeChat Mini-Program, Tmall Flagship Store, Fliggy Flagship Store, JD Flagship Store, Douyin Flagship Store, Universal Beijing Resort Contact Center (4000-688-688, 86-010-89688688) and 22 official travel trade partners[4].

The operating hours for the four haunted mazes are from 15:00-22:00 daily (queue cut) on the opening days of the Scares @ Universal nighttime event hours. No online reservations or additional tickets required for the experience; simply join the queue for direct entry. Related Universal Express products will be available for purchase starting August 23, 2025, and guests can purchase as needed. The showtime for HamiKuma Hallow-Palooza will be dynamically adjusted based on the daily sunset time on the opening days of the Scares @ Universal nighttime event hours.

Furthermore, haunted mazes and Scares @ Universal nighttime activities include intense content and is not recommended for children under the age of 13. Guests under 16 years old must be accompanied by an adult to enter. Parents of young children and sensitive adults should only participate with careful discretion. For more information on precautions, park entry guidelines, guest costume guidelines, safety tips, and viewing guidelines, please check the Universal Beijing Resort Official App, Alipay Mini-Program, or WeChat Mini-Program.

Unprecedented "Scares", Infinite "Dare" with no boundaries! Universal Beijing Resort's Scares @ Universal themed event will provide a festival bursting with electrifying energy, pulse-quickening thrills that dare you to immersive moments that set every emotion free and being fully alive. Come with your "dare to" companions into this infinite universe with no boundaries, unleash your passion to the fullest, and ignite unboxed possibilities!