November 7, 2025, Beijing — As winter softly falls upon us, Universal Beijing Resort’s Winter Holiday event will shine brightly from November 14, 2025, to January 4, 2026, inviting guests to immerse themselves in every radiant moment of the season. During this period, Universal Beijing Resort’s first-ever Christmas celebration in The Wizarding World of Harry Potter™ will make a spectacular debut, calling all witches and wizards to join in a magnificent winter festivity. The all-new seasonal show “Gift of the Season”, brimming with warmth and love, will light up the Spectacular Santa’s Village Stage at Hollywood Amphitheatre, creating unique winter memories for guests. The iconic 22-meter high Spectacular Christmas Tree returns more dazzling than ever with enhanced lighting and music, while an all-new Universal Pop: Winter Holiday lineup invites guests to sing along to the romance and joy of the winter season. Throughout the resort, vibrant themed decorations, limited-time winter delicacies, and cozy seasonal merchandise will envelop guests in a deeply immersive year-end festive atmosphere, fulfilling every boundless winter imagination. This winter, Universal Beijing Resort warmly invites all guests to gather with close friends and family, sparkle together in luminous holiday moments, recharge with heartwarming energy, and co-create unforgettable winter memories.
UBR Winter Holiday Dazzles Again from November 14, 2025 to January 4, 2026
First-Ever Christmas Comes to The Wizarding World of Harry Potter™ to Create a Festive Wizarding Atmosphere
Welcome to the most enchanting winter spectacle in the Wizarding World of Harry Potter™. Blanketed in snow and festive trimmings, Hogsmeade™ exudes a heartwarming holiday spirit, instantly transporting guests into Christmas in the wizarding world—and right into the glow of the season. Festive garlands, ornaments, and ribbons—traditional decorations beloved by witches and wizards—adorn the streets of Hogsmeade™. Each shopkeeper has decorated the festive garlands outside their stores with their own unique elements, inviting guests to discover the hidden details. As night falls, the shop windows glow with warm light, the pine forests twinkle with enchanted sparkles, and a stroll through this captivating atmosphere offers a festive moment that belongs uniquely to the magical world.
UBR’s First-Ever Christmas in The Wizarding World Of Harry Potter™
This winter also brings a special surprise from the Wizarding World of Harry Potter™—the first-ever Enchanted Christmas Tree in Hogsmeade™ of Universal Beijing Resort. Adorned with shimmering ornaments, surrounded by colorful gifts, and enhanced with interactive magical elements, this dazzling Christmas tree brings an air of enchantment to every branch. Witches and wizards, ready your wands and cast a spell to “awaken” the tree—lighting up a truly magical moment. As night falls, Universal Beijing Resort’s first-ever The Magic of Christmas at Hogwarts™ Castle will shine brightly, transforming the village into a breathtaking winter spectacle. From ghostly caroling to dancing of the Yule Ball to owls delivering Christmas gifts and students creating giant snowmen—all set to a special seasonal soundtrack from the films—some of the most cherished winter memories of Hogwarts™ will come to life in a magnificent way. The dearly beloved Frog Choir™ will present a winter holiday edition performance, featuring an exclusive song list that brings a unique warmth and festivity to the streets of Hogsmeade™.
The Magic of Christmas at Hogwarts™ Castle
New Seasonal Spectacle “Gift of the Season” Premieres, Celebrating the True Spirit of the Holidays—Love and Sharing
As the curtain rises on the Winter Holiday, Universal Beijing Resort proudly unveils its new annual centerpiece “Gift of the Season”. The brand-new Christmas fantasy stage at Hollywood Amphitheater transforms into a whimsical Elf Toy Factory, featuring towering windmills, candy-colored gears and twinkling lights. Golden mechanical elements blend beautifully with classic red-and-green winter decorations, while snow-topped cottages, presents, garlands, and colorful ornaments fill the space with seasonal warmth and excitement.
The Show Stage of “Gift of the Season”
Beloved IP characters, joined by a cast of singers and dancers dressed in all-new winter costumes, will guide guests on a heartfelt journey to discover the true meaning of the holidays. Puss in Boots and Kitty Softpaws from DreamWorks Animation will make their stage debut, while Po and Zhen from Kung Fu Panda will surprise guests with their first Winter Holiday appearance. Adding to the magic, Gingy who is from the Shrek franchise will also step onto the stage for the very first time. Together with our friend Xile, everyone can find the ultimate “Gift of the Season” this winter, through a breathtaking show that warms the heart and celebrates love, sharing, and togetherness.
Beyond the spectacular stage shows, guests can look forward to surprise encounters with characters from "Gift of the Season" at Spectacular Santa’s Village—an immersive experience filled with love and joy through up-close interactions. Adding to the festive cheer, the ever-popular Santa Meet & Greet returns to Santa’s Cottage. Gather by the cozy fireplace and share your holiday wishes with Santa himself—every hope and dream will be met with a warm, heartfelt response. Over at the Spectacular Santa’s Village Food & Beverage, an array of seasonal flavors awaits. From the park-exclusive Holiday Turkey Jianbing Wrap and the all-new Cheese Sausage Hot Dog to mouthwatering Duck Confit and the winter-limited Chocolate Chestnut Roll—along with traditional festive treats like Gingerbread Cookies and Mulled Wine—guests are invited to savor the authentic, comforting tastes of the season.
Spectacular Santa’s Village Food & Beverages
Discover Romance Every Step of the Way, Illuminate Winter’s Brilliance
Strolling along Hollywood Boulevard, guests will find themselves surrounded by a vibrant winter wonderland, brought to life by the resort’s dazzling festive decorations. At the end of the Boulevard, the iconic Spectacular Christmas Tree returns brighter than ever—its branches aglow with brilliant lights and its presence enhanced by all-new themed lighting and music, lifting the year-end romance to a breathtaking crescendo. As gentle “snowfall” drifts down, blending with the shimmering lights and moving melodies, Universal Beijing Resort invites guests on a heartfelt journey to relive every magical moment of this Winter Holiday. Meanwhile, Universal Pop: Winter Holiday takes the stage at the Lakeside stage with a brand-new festive soundtrack and stunning seasonal décor. Let the rhythm of pop music lift your spirits and fill you with joy—this is the perfect chance to relax, immerse in the holiday cheer, and recharge with positive energy!
Universal Pop: Winter Holiday
Savor Seasonal Dining and Merchandise to Elevate an Authentic Year-End Celebration
When the holiday bells chime through the crisp winter air, it’s time to embark on a warm and flavorful culinary journey! In The Wizarding World of Harry Potter™, The Three Broomsticks™ introduces a special Holiday Feast-Meal, allowing witches and wizards to immerse themselves even deeper in the joy of the season. At Hammond’s, savor classically inspired dishes such as Herb-Roasted Turkey with creamy mushrooms, a rich and hearty meat platter, and flavorful Bouillabaisse. Round off your meal with the elegant Apple White Velvet Cake crowned with green apple sauce—a sweet and tangy finale to your winter visit. Over at Sunset Grill, experience the creative blend of Western ingredients and Chinese culinary artistry. Delight in scallion-infused wild mushrooms and seasonal vegetables that bring out a delicate, natural sweetness—a true winter treat for the senses. Multiple restaurants at Universal CityWalk Beijing will roll out new winter-themed delicacies, extending those cherished holiday moments with every bite. Additionally, the resort is also rolling out an exciting lineup of winter merchandise, including new Harry Potter-themed holiday items and a new Illumination's Despicable Me series. Stay stylish and cozy this season with fashion-forward pieces designed to brighten your winter wardrobe.
Beijing Universal Resort Winter Holidays-Themed Merchandise
As a one-stop destination for themed vacations, Universal Beijing Resort’s two hotels are introducing refreshed and sparkling winter offerings, providing guests the perfect setting for year-end gatherings. At Universal Studios Grand Hotel, the Illumination’s Minions and Gru’s family will appear in all-new Winter Holiday outfits, joining guests for cozy winter breakfasts. Meanwhile, The Universal Studios’ The Lotus Garden and Red Dragon Lounge will host a Christmas Eve Character Dinner Buffet and a New Year’s Eve Party respectively, making each celebration unforgettable. AT NUO Resort Hotel, JIA Restaurant will offer its “Snow-Covered Hawthorn” seasonal menu, carefully balancing nourishment and flavor in refined dishes that indulge diners in the exquisite flavors of a gourmet feast. Both the NUO and Universal Studios Grand hotels are the best choices to stay right at the theme-park entrance and to get most out of your time at the resort, with exclusive on-site hotel benefits like Early Park admission and a separate park entrance for hotel guests.
Universal Winter Holiday Afternoon Tea at NUO Resort Hotel
For the first time ever, Universal Beijing Resort is launching a Winter Holiday special offer in response to the season's popularity among young people: Universal Beijing Resort Winter Holiday Special Offer: Universal Express (College Student). University students who have verified their student status through the Alipay as well as Douyin platform are eligible to purchase this ticket product on Alipay Mini Program as well as Douyin Official Flagship Store of Universal Beijing Resort and enjoy a 30% off discount, starting from November 12rd. Don't miss the chance to embark on a relaxed and delightful vacation experience.
This winter, Universal Beijing Resort cordially invites every guest to come together and immerse themselves in a spectacular array of winter experiences. Here, every shining moment is preserved, every vibrant story is celebrated, and every beam of hope is ignited. In this boundless world where warmth meets joy, let’s come together to light up the season, unleash yourself and continue to enjoy an extraordinary winter journey—full of brilliance, connection, and memories that last.
