Beijing, January 5, 2026 – Bidding farewell to the old year amidst laughter and welcoming the spring with the fragrance of the golden wintersweet, Universal Beijing Resort will grandly launch its Universal’s Chinese New Year seasonal event from January 23rd to March 3rd. This unique festive feast interprets traditional Chinese New Year flavors through an international theme park experience, inviting guests to discover new ways to celebrate the new year in a vibrant and spirited atmosphere.
Universal’s Chinese New Year Will Launch on January 23
Universal’s Chinese New Year Nian Show, beloved by guests, will be performed in a new and lively way that blends Chinese and foreign elements. Festive decorations throughout the park is certain to amplify the holiday vibe to the fullest. The landmark Universal’s Golden Wintersweet Tree of Blessings will also return with a fresh upgrade, captivating guests through a dazzling visual feast with enhanced lighting effects. At Universal’s Chinese New Year Square, more nostalgic traditional snacks will bring festive flavors bursting with delight. Newly launched seasonal merchandise, wrapped in auspicious red and gold motifs, offers guests a joyful way to bring good fortune home. Meanwhile, the two resort hotels and Universal CityWalk Beijing have prepared accommodation and dining experiences rich in festive atmosphere. Universal Beijing Resort invites every guest to visit, explore, and celebrate together in a new light within this “No Boundaries, Infinite Universe”, and find a myriad of new ways to experience Chinese New Year together.
Iconic Characters Celebrate the Chinese New Year with Trendy Festivities
As a unique classic experience in the hearts of guests, Universal’s Re-U-Nian Show hits the Amphitheater stage this year with brand-new choreography, music and story. Fourteen iconic characters, including Po from DreamWorks Animation's Kung Fu Panda, King Julien from DreamWorks Animation's Madagascar, and Minions from the Illumination’s Despicable Me and Minions film franchises will all make appearances. Together with dozens of performers, they will present a 20-minute show to ignite the audience with passion and laughter, delivering a performance never to be forgotten. The traditional artistic elements in the performance have now been upgraded to incorporate Peking Opera female warriors (Dao Ma Dan), Sichuan Opera face-changers, and acrobatic drummers. Together with international IP characters on a stage featuring Chinese architectural styles, they will present a spectacular and unique performance, leaving guests with unforgettable memories of the new year.
Universal’s Chinese New Year NIAN Show
On the star-studded Hollywood Boulevard, blockbuster characters including Shrek & Fiona, Woody Woodpecker & Winnie Woodpecker, and Puss in Boots & Kitty Softpaws will appear in Chinese New Year outfits, welcoming guests to gather, interact, and celebrate together. Join this unique Meet and Greet and capture these wonderful moments forever.
Ignite Good Luck through a Traditional Chinese New Year Celebration
During the Chinese New Year season, festive charm radiates from everywhere at Universal Beijing Resort. From Universal CityWalk Beijing to the entire Hollywood land, guests will be surrounded by traditional motifs such as "lanterns" and "auspicious clouds," wrapped in a vibrant and celebratory atmosphere. At the end of Hollywood Boulevard, the upgraded Universal’s Golden Wintersweet Tree of Blessings blooms brilliantly, presenting a brand-new “Light Symphony”. The flowing, colorful lighting effects synchronize with its exclusive music, accompanied by the thousands of golden wintersweet petals shining brightly. Guests are invited here to make wishes or take photos under the golden floral shadows, capturing an auspicious outlook for the new year.
Universal’s Golden Wintersweet Tree of Blessings
In Minion Land the atmosphere instantly switches to full joy mode, running on full "Horse" power with plenty of energy. Gru’s house is decorated with new festive elements—auspicious "Fu" characters, firecrackers, and the Minions' favorite bananas are all in place, ready for the celebration to begin! The Minions will also change into authentic and fun Year-of-the-Horse outfits, warmly inviting guests to play and interact, wishing everyone good luck.
Universal’s Chinese New Year Square presents a vibrant and glowing scene, gathering traditional Chinese flavors from north to south: Boiled Beef Ripe & Rice Noodles, Shredded Pork Jianbing, Candied Hawthorn, as well as authentic Beijing snacks like Mung Bean Cake and Tang Ren (Sugar Figures), bringing a full sense of happiness. Meanwhile, Western cakes and desserts embellished with traditional elements like "Fu" characters and firecrackers, bring a unique "Chinese New Year flavor" into sumptuous cuisine, sparking distinct surprises between tradition and creativity.
Moreover, the Chinese New Year's Eve dinners at Sunset Grill and Hammond’s blend Chinese and Western delicacies, perfect for family gatherings. Illumination's Minions and Gru’s family, dressed in festive attire, will extend new year greetings to guests at The Universal Studios Grand Hotel’s Lotus Garden. NUO Resort Hotel’s JIA presents magnificent Family Reunion set menus to celebrate the new Year of the Horse with guests. In addition, multiple restaurants at Universal CityWalk Beijing are launching resplendent dishes, expressing the "flavor" of the new year with creativity, allowing the joy of reunion and culinary surprises to bloom together.
Chinese New Year's Eve Dinners at Hammond’s and Sunset Grill
During the seasonal event, Universal Beijing Resort stores will introduce new Kung Fu Panda themed merchandise, including firecracker themed Bubble Machine, the adorable Horse Novelty Hat, and the Po Haws Stick Plush, all adding playful delight to every guest's holiday journey.
Kung Fu Panda Themed Merchandise
Resonating Joy with Passion, Celebrate Together in New Light
As the new year begins, the “No Boundaries, Infinite Universe” of Universal Beijing Resort presents guests with new opportunities to discover themselves and unleash their passion during the new year. The Infinite Universe invites guests to explore their own new ways of celebrating the Chinese New Year, revealing a "new" side of themselves, and letting joy resonate with passion. Kids can transform into "heroes," stepping into the oriental realm of Kung Fu Panda Land of Awesomeness to exchange new year greetings with Po and Mei Mei in their festive attire; take on thrilling challenges with parents as a team at Transformers Metrobase; revisit The Wizarding World of Harry Potter™ with friends, making the waving of wands a unique new year expression; or get a new year face painting in Hollywood, putting on a brand-new look to welcome the new year with a refreshing mood.
In addition, guests will have the opportunity to participate in rich online and offline activities such as online red packet draws, collecting the "Five Blessings," and Annual Passholder Appreciation Days for pass holders, experiencing the colorful flow of blessings and luck. Universal Beijing Resort will also launch a variety of Chinese New Year ticketing products. For more details, please follow the Universal Beijing Resort Official App, WeChat Official Account and WeChat Mini Program, Weibo, Red, and Douyin accounts.
Blending richly festive traditions with international-style entertainment, Universal Beijing Resort looks forward to celebrating an energetic Chinese New Year with guests from around the world, creating authentic, playful, maverick and big-hearted stories that are unique to each guest and Universal.
