Beijing, January 16, 2026 — Since its opening in 2021, Universal Beijing Resort has been a part of unforgettable journeys for its guests. Today, the resort officially announces that 2026 will mark a major milestone, celebrating our 5th anniversary under the theme “UBR’s 5th Anniversary, Infinitely Your Way”. A lineup of nine major themed events will fill the year with wonder, complemented by member special events, a fan celebration and the Universal Beijing Resort Birthday Month, bringing new stories to life through cross-dimensional IP experiences and immersing guests of all ages to explore limitless experiences in the “Infinite Universe,” where every passion can find its way.
Joe Hoskin, Executive Vice President and General Manager of Universal Beijing Resort, said, “Since our opening in 2021, Universal Beijing Resort has shared countless joyful and unforgettable moments with tens of millions of guests. Our 5th anniversary is not only a significant milestone in the resort’s development, but also a brand-new starting point for every guest to unleash limitless creativity. Through a year-long lineup of immersive events and diverse experiences, we look forward to welcoming guests to join us on this extraordinary celebration beyond boundaries.”
To usher in the New Year, Universal Beijing Resort unveiled its 5th-anniversary slogan and a new commemorative logo. Centered around “UBR’s 5th Anniversary, Infinitely Your Way” and upheld the brand core idea of the No Boundaries, Infinite Universe, this milestone will invite everyone to explore infinite possibilities, discover new ways to play, and unleash emotions beyond the mundane. Here, powered by incredible IPs, guests can step into multi-universe worlds and become the heroes of their own stories, creating infinite possibilities along the way. Whether exploring new perspectives through immersive experiences or engaging all the senses through spectacular performances of light, sound, and storytelling, guests are invited to form deep emotional connections and moments that transcend the ordinary.
Universal Beijing Resort invites all guests to join the “UBR’s 5th Anniversary, Infinitely Your Way” celebration
The 5th-anniversary commemorative logo features a bold, three-dimensional “5” as its core centerpiece. At the heart of the number “5”, the main logo of Universal Beijing Resort stands prominently, interpreting the brand's core identity of Infinite Universe. Radiating from behind the graphic is a brilliant spectrum of light, composed of the distinctive colors from the park’s seven themed lands, with each beam of light representing a new story, an unknown adventure, and a moment of emotional connection.
Universal Beijing Resort 5th-anniversary commemorative logo
Throughout the 5th-anniversary year, Universal Beijing Resort will center its celebrations around nine themed events, complemented by a variety of limited-time experiences. Together, they will immerse guests in new stories, connect more closely with beloved IPs, and unlock a year full of infinite adventures.
The first major event, Universal’s Chinese New Year, will return with an all-new edition of the Universal Chinese New Year Special Celebration, featuring refreshed choreography and musical arrangements, offering guests vibrant and modern ways to celebrate the Chinese New Year. The Universal Spring seasonal event will elevate the experiences even further with major new IP collaborations. Multi-dimensional immersive experiences will blossom across the park, creating a season full of imagination and unlimited possibility. During Universal Cool Summer, brand-new music elements will join dynamic sound waves and splashes that ignite the energy of summer – inviting guests to fully unleash, cool off, and play without limits. In autumn, Scares @ Universal will unveil thrilling stories and more exciting haunted mazes, leading guests on bold new adventures. Winter Holiday will envelop visitors in the romantic charm of the season with immersive experiences.
Beyond these seasonal highlights, fan-favorite events including Universal Passion Month, Universal Love Month, Celebrate Back to Hogwarts™ in The Wizarding World of Harry Potter™, and Universal HiHi Month will continue to delight everyone, each of which is designed as a heartfelt response to the passion of our endearing fans. From special birthday experiences for beloved characters, to limited-time meet-and-greets and a host of other surprises—all expressed through exclusive celebrations, interactions, food, and merchandise, crafting uniquely tailored moments of celebration just for fans. Adding to these, member special events will launch, alongside a host of premium benefits for Annual Passholders.
Universal Beijing Resort 2026 Event Calendar
Meanwhile, Universal Beijing Resort will refresh its 5th-anniversary decorations, including IP character anniversary-themed costumes, filling guest stays with a fresh and vibrant anniversary atmosphere from meet-and-greets to live shows. With the anniversary celebrations unfolding, a curated collection of exclusive themed merchandise will be released to commemorate the anniversary. Additionally, a lineup of themed food and beverages will be available, inviting guests to celebrate this special occasion with exquisite flavors.
Adding to the anticipation, a special cross-dimensional fan celebration will be introduced as part of the anniversary, honoring shared passions that unite everyone. With the arrival of September, the celebration will reach its crescendo. Stay tuned for more details, which will be revealed in the months ahead through official channels.
From the awe of grand opening to five years of shared memories, Universal Beijing Resort remains committed to delivering extraordinary experiences to our guests. The year 2026 invites all to anticipate “Infinitely Your Way”, a fifth anniversary designed to deliver greater joy, heartfelt moments, and unforgettable memories—unlocking new possibilities together.
