Beijing, February 4, 2026 - Marking its fifth anniversary under the theme “UBR’s 5th Anniversary, Infinitely Your Way”, Universal Beijing Resort unveils a lineup of multiple world-renowned IPs including Chang’an, Genshin Impact, The Grave Robbers' Chronicles, and Identity V which will join the 2026 Universal Infinite Spring and Scares @ Universal, respectively. These top IPs will unite in cross-dimensional stories, offering exclusive plots and new ways to play. Guests and fans will be invited to immerse themselves in experiences where every passion finds its way. More beloved fan-favorite international IPs will be gradually unveiled through official announcements for upcoming seasonal events.
Multiple Iconic IPs Join Universal Beijing Resort’s 5th Anniversary
Zhao Lin, Senior Vice President, Marketing and Sales of Universal Beijing Resort said, “The Universal Beijing Resort experience represents a collection of Universal Studio’s most popular attractions from around the world. By fusing decades of Universal’s global theme park experiences and our deep insights from local guests with ever-evolving creativity and production, we partner with popular IPs worldwide to deliver narrative-rich, one-of-a-kind theme park experiences. We are thrilled to mark our fifth year by welcoming masterpieces from multiple hot fields to celebrate varied passions of younger guests as well as guests of all ages, making Universal Beijing Resort an Infinite Universe for limitless imagination among guests and IP fans.”
Building on Universal's openness and inclusion since its grand opening, Universal Beijing Resort has been exploring ways of bringing iconic IPs to life through extraordinary creativity and production expertise - transforming them into tangible, participatory, location-based experiences that fulfill and exceed guests' desire for immersive IP engagement.
Drawing from the ongoing exploration in creating immersive theme park entertainment, these newly announced IPs span major popular domains—animation, gaming, novel, and movie. The lineup enables guests of all ages and passions to explore infinite possibilities, discover new ways to play, and unleash emotions beyond the mundane.
IPs including Chang’an and Genshin Impact will be the first to appear in the 2026 Universal Infinite Spring at Universal Beijing Resort, creating cross-dimensional, multi-layered immersive experiences. Beginning March 20, guests can look forward to a spring full of imagination and unlimited possibility, featuring an interactive themed restaurant inspired by Chang’an and a Genshin Impact immersive interactive zone. IPs such as The Grave Robbers' Chronicles and Identity V will invite guests into haunted mazes designed with brand-new story-driven adventures and richly themed settings, combining exploration with suspense for a deeply thrilling experience of the 2026 Scares @ Universal. Stay tuned for the latest news and further details on upcoming themed seasonal events through official channels.
IPs including Chang’an and Genshin Impact will appear in the 2026 Universal Infinite Spring
IPs such as The Grave Robbers' Chronicles and Identity V will arrive at 2026 Scares @ Universal
Since the grand opening in 2021, Beijing Universal Resort has brought together Universal’s most popular experiences and afforded them a Chinese cultural infusion. Building upon its seven themed lands, Beijing Universal Resort consistently innovates to develop more narrative-driven entertainment experience and expanded its portfolio with specialty food and beverage, customized thematic merchandise, and immersive accommodations, providing guests with trendy vacation choices. Throughout 2026, a lineup of nine major themed events—from Universal Infinite Spring and Universal Cool Summer to Scares @ Universal and Winter Holiday—will fill the year with wonder, bringing new stories to life through cross-dimensional IP experiences.
During the fifth anniversary celebration, guests and IP fans are cordially invited to join in this year-long journey of “Infinitely Your Way” at Universal Beijing Resort. Step into new stories, come face-to-face with beloved IPs, and unlock a full year of infinite adventures.
