2026, March 3, Beijing - Continuing the festive momentum of its fifth anniversary under the theme “UBR’s 5^th Anniversary, Infinitely Your Way,” Universal Beijing Resort announces today that its seasonal spring campaign, previously known as “Universal Spring Carnival”, will be elevated to “Universal Infinite Spring”, running from March 20^th through May 31^st. Guests are invited to step into a world of cross-dimensional adventures and immerse themselves in stories they love. Powered by Universal Beijing Resort’s ongoing innovation in entertainment creativity and production, Universal Infinite Spring will bring together highly popular IPs such as Genshin Impact and Chang’an, using seasonal limited-time experiences to break the boundaries between worlds. Guests will engage in interactive entertainment designed to celebrate their diverse passions and interests. At the same time, the Infinite Spring Dance Party will return with captivating choreography and high-energy rhythms, where Universal Beijing Resort star characters lead guests into a fully synchronized celebration. In addition, a series of new seasonal offerings will debut across the theme park, from the Butterbeer™ Season in The Wizarding World of Harry Potter™, celebrating the joy of gathering, to Universal Pop performances with brand-new music and choreography, keeping the vibrant energy of spring alive all season long.

Universal Infinite Spring will make its seasonal relaunch on March 20^th.

Can’t miss limited-time interactive experiences, the shared resonance of beloved stories across worlds, and a spring atmosphere full of vitality, all coming together to create the distinctive energy of Universal Infinite Spring. Inspired by the call of “UBR’s 5^th Anniversary, Infinitely Your Way,” every guest can become the protagonist of their own story, embark on their journey from Universal Infinite Spring, and create moments that are uniquely their own.

Popular IPs Join Together for Universal Infinite Spring, Taking Guests on an Infinite Journey of Passion

Following the strong reception of Genshin Impact Interactive Themed Restaurant – Banquet of Brilliant Blossoms of last year’s Universal Studios Beijing, Universal Beijing Resort continues to explore innovative ways to bring fan-favorite IP into a theme park setting. This spring, Universal Beijing Resort will debut the immersive Genshin Impact themed interactive zone — Operation Bang Bang! A Festive Celebration - Genshin Impact Ludi Harpastum Interactive Zone. Through fully immersive atmosphere design and highly interactive narrative experiences, the interactive zone delivers truly unique and captivating interactive entertainment. During the experience, each guest will step into the role of a “Traveler,” entering a meticulously recreated, high-quality rendition of Mondstadt to revisit familiar scenes and interact with popular characters including Klee and Varka, fully immersing themselves in gameplay-inspired adventures. In addition, themed food and beverage offerings inspired by Mondstadt, exclusive merchandise, and themed face-painting experiences will be introduced, further enriching the experience for fans and guests alike.

Operation Bang Bang! A Festive Celebration - Genshin Impact Ludi Harpastum Interactive Zone

Universal Beijing Resort will also debut its first-ever immersive dining experience inspired by the masterpiece film Chang’an — Chang’an Grand Feast: An Interactive Dining Experience. This marks Universal Beijing Resort’s first collaboration with a Chinese animated feature film. Drawing its creative inspiration from the film Chang’an and leveraging the production capabilities of an international theme park, the experience creates an immersive offline space that showcases the aesthetics of the flourishing Tang dynasty. Through artistic representation of multiple scenes in the movie, the Chang’an Grand Feast highlights the poetic spirit of the Tang dynasty and traditional Chinese aesthetics, blending flavorful cuisine, exquisite tableware, themed décor, and harmonious music to create a fully multisensory environment. Popular characters such as Li Bai and Gao Shi will appear in person through a series of live performances and guest interactions, allowing visitors to experience the bold and free-spirited ethos of the Tang-style. In addition, performers dressed in costumes inspired by the film will present distinctly choreographed dance and musical performances, enabling guests of all ages to immerse themselves in an entertainment atmosphere rich in Tang dynasty elegance and Chinese romanticism while enjoying their meals.

Chang’an Grand Feast: An Interactive Dining Experience

Operation Bang Bang! A Festive Celebration - Genshin Impact Ludi Harpastum Interactive Zone and Chang’an Grand Feast: An Interactive Dining Experience will operate with limited daily sessions and capacity, with ticket reservations opening on March 13^th. Guests are advised to check the Universal Beijing Resort Official App, Alipay Mini-Program, or WeChat Mini-Program for further details.

A Variety of Spring Experiences Unfold , Bringing Three Months of Nonstop Excitement

During the Universal Infinite Spring period, Universal Beijing Resort will present a wide variety of spring-themed experiences, continuing to meet the diverse expectations of guests with different interests. Among them, the much-loved Spring Carnival Party will return this year in an upgraded form as the Infinite Spring Dance Party, featuring a brand-new playlist and  choreography to create an even more electrifying festive atmosphere, inviting guests to release their energy and celebrate together in a shared moment of excitement. In addition, more than a dozen of Universal Beijing Resort’s star characters — including Puss in Boots, Kitty Softpaws, Alex, King Julien, and Minions Kevin, Bob and Stuart — will appear alongside dancers in dazzling costumes. Through lively performances and interactive moments, they will invite guests to join the rhythm of the party and immerse themselves in the celebration. Star characters will also debut limited-time spring costumes at the Infinite Spring Character Meet and Greet, where guests can enjoy warm interactions and create joyful springtime memories together.

Infinite Spring Dance Party makes its thrilling return

More Excitement, More to Discover! In honor of the 25^th anniversary of the first Harry Potter film, the Butterbeer™ Season in The Wizarding World of Harry Potter™ will make its delightful return from March 1^st to May 31^st, inviting wizards and witches to celebrate the stories and passions they love amid the familiar aroma of Butterbeer™, while enjoying a selection of themed seasonal offerings, including the returning favorite Butterbeer cream puff, an all-new Spring Feast-meal and a Butterbeer™ (Non-alcoholic) with Harry Potter™ 25 Years of Magic Butterbeer™ Stein, adding an extra sense of ritual and joy to gatherings. And that’s not all, Universal Pop will return with a brand-new playlist and choreography, accompanied by spring-themed stage décor, bringing vibrant rhythms and lively energy to the season. From May 5^th to June 1^st, Universal Love Month will invite guests to come together in the spirit of love, enjoying a series of delightful surprises and heartwarming interactive experiences designed to create meaningful and memorable moments. Additionally, more limited-time themed dining and entertainment experiences will make surprise appearances during Infinite Spring, so stay tuned.

Butterbeer™ Season in The Wizarding World of Harry Potter™ will make its delightful return from March 1^st to May 31^st

To allow every guest to celebrate spring in a way that reflects their personal passions, during Universal Infinite Spring, guests may take part in cosplay experiences in accordance with the theme park’s costume guidelines. Detailed information will be released and made available through the Universal Beijing Resort Official App, Alipay Mini Program, and WeChat Mini Program.

Exclusive Spring Themed Food and Beverage and Merchandise to Be Introduced, Offering Guests a One-Stop Immersive Fun Experience

Throughout Universal Infinite Spring, specially crafted seasonal food & beverage offerings and themed merchandise will be launched across the theme park. Sunset Grill will debut a new spring menu featuring fresh, seasonal ingredients. Guests can explore themed lands — including The Wizarding World of Harry Potter™, Minion Land, and Kung Fu Panda Land of Awesomeness — to discover a variety of limited-edition spring merchandise, all amid festive decorations of flowers and feathers, fully immersing themselves in a vibrant spring atmosphere.

Spring-exclusive dining and merchandise launches

In addition, Universal Beijing Resort’s two hotels will offer spring vacation packages, including spring dinner buffets and Labor Day dinner buffet experiences, providing guests with a range of leisure and relaxation options. Universal CityWalk Beijing will also celebrate the season with a spring culinary journey, with restaurants such as The Toothsome Chocolate Emporium & Savory Feast Kitchen, CityWalk WUBEI Craft Food And Beer, Neon Street Hawkers—Southeast Asian Food, and CityWalk Red Oven Pizza Bakery all introducing seasonal menus, further enriching the spring outing experience for both guests and local residents. In addition, a variety of ticket products — including the Universal Studios Beijing Limited-Time Two-Visit Ticket-Celebration Plus Edition — will be introduced, offering guests more flexible and great-value options for spring visits. Whether guests wish to fully embrace their passions or immerse themselves in the excitement of UBR’s 5^th Anniversary, they can plan their visits with ease and enjoy every moment.

With the debut of Universal Infinite Spring, Universal Beijing Resort continues to deliver immersive entertainment experiences through innovative seasonal offerings and diverse IP contents. This spring, guests are invited to step into an “Infinite Universe,” journeying through a wide range of experiences — from the celebratory atmosphere of Genshin Impact and the poetic grandeur of Chang’an, to the high-energy celebrations of the Infinite Spring Dance Party and countless seasonal surprises throughout the theme park. Along this journey, every guest will find echoes of their passions, celebrate UBR’s 5^th Anniversary, and explore even more possibilities within a truly infinite spring.